Ad Budget Planner · free · 2 minutes, with Ads Manager and Shopify open
How much should you spend on ads to hit your target?
Start from the revenue you want, not the budget you have. Work back to the orders, the visits and the spend it takes, then see whether the plan makes money.
How it works
- Orders = revenue target ÷ average order value.
- Visits = orders ÷ conversion rate.
- Ad spend = visits × cost per click. ROAS = revenue ÷ spend.
- With your break-even ROAS, the plan is checked, and you see the conversion rate or cost per click that would get it there.
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