MRP & Channel Margin Calculator · free · 2 minutes

From MRP to what you actually receive.

The MRP on the pack includes GST and every margin in the chain. Put in your channel’s margins and see what is left for you per unit, or the MRP you would need.

MRP, including GST

The price printed on the pack.

GST rate on the product

Since 22 September 2025 most goods are 5% or 18%. Use the rate on your invoices.

Retailer margin

Most Indian FMCG margins are quoted on the selling price: a retailer who buys at ₹80 and sells at ₹100 has a 20% margin (a 25% markup).

Retailer margin is

Distributor margin (optional)

Leave blank if you sell straight to retailers.

Distributor margin is

Super stockist or C&F margin (optional)

Leave blank if there is no tier above the distributor.

Super stockist margin is

Trade schemes, claims and damages (optional)

As a % of what the channel pays you: schemes, display money, damage and expiry claims.

Your cost per unit, delivered (optional)

Optional. Product, packaging and freight to the first tier, before GST. Gives your margin.

The margin you want to keep (optional)

Optional, as a % of what you receive. Gives the MRP you would need.

How it works

GST comes out first: MRP ÷ (1 + GST rate).
Each tier, from the retailer back, keeps its margin: on the selling price (price × (1 − margin)) or as a markup (price ÷ (1 + markup)).
Trade schemes and claims come off what the channel pays you.
For a target margin, the chain runs backwards from your cost, and the MRP is rounded up to the next rupee.

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