Free tools · by Invoqo
Work out the numbers your dashboard doesn’t show you.
The same calculations we run at the start of every audit, for you to run on your own numbers. Free, and they take a couple of minutes each.
- 01
Growth Leak Score
The 25 things we check first in every audit, scored, with the leak to fix first.
5 minutes [ Open the tool ] - 02
Real CAC Calculator
Ad spend ÷ orders, corrected for discounts, shipping, RTO and returns.
2 minutes, with last month’s numbers [ Open the tool ] - 03
Break-even ROAS Calculator
The ROAS below which every order loses money, with GST and returns counted.
2 minutes [ Open the tool ] - 04
Customer Lifetime Value Calculator
What a customer leaves you over 12 months, and the month they pay back what they cost.
2 minutes, with your customer report [ Open the tool ] - 05
Ad Budget Planner
From a revenue target to the monthly and daily ad budget, checked against your margin.
2 minutes, with Ads Manager and Shopify open [ Open the tool ] - 06
Creatives-per-Month Calculator
New ads a month for your budget, audience and testing plan.
2 minutes, with Ads Manager open [ Open the tool ] - 07
MRP & Channel Margin Calculator
MRP minus GST and every channel margin: what your brand receives per unit.
2 minutes [ Open the tool ] - 08
Rebrand or Reposition?
Twelve signs: a clearer position, a new identity, or not a brand problem at all.
3 minutes [ Open the tool ] - 09
Influencer vs Meta Ads Calculator
A creator post against your Meta ads: cost per view, per engagement and per order.
2 minutes, with the creator’s insights [ Open the tool ] - 10
Discount Impact Calculator
The extra orders a discount needs just to earn the same profit.
1 minute [ Open the tool ] - 11
Cost per Walk-in Calculator
For stores: the cost of each walk-in and each sale a campaign brought in.
1 minute [ Open the tool ] - 12
Founder Bottleneck Score
Twelve questions: how much runs on a system, and what to hand over first.
3 minutes [ Open the tool ]
Why we give these away
Most of what goes wrong in a consumer brand’s growth shows up in a few numbers long before it shows up in the bank account. We would rather you knew yours. If they say you need help, the free growth audit is where we start; if they say you don’t, that is a good result too.
Every result is worked out from what you type in, with each assumption stated next to the field it affects. None of it is a benchmark someone else’s brand hit.