Influencer vs Meta Ads Calculator · free · 2 minutes, with the creator’s insights

Was that creator cheaper than your ads?

Follower counts don’t tell you whether a creator was worth it. Put in what you paid and what the post did, next to your Meta numbers, and compare like with like.

Everything you paid for the post: fee, product sent, usage rights, agency cut.

From the creator’s insights screenshot. Ask for views or reach, not followers.

Optional. Likes, comments, saves and shares added together.

Optional. Orders on their code or link. Without a code, this cannot be counted honestly.

From Ads Manager, last 30 days.

Optional. Ads Manager calls it “cost per post engagement”.

Optional. From Ads Manager, or better, your real CAC.

How it works

  1. Creator cost per 1,000 views = fee ÷ views × 1,000, against your Meta CPM.
  2. Cost per engagement and cost per order work the same way, if you have them.
  3. Sales decide it when both sides have an order count; otherwise engagement, then reach.

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