Cost per Walk-in Calculator · free · 1 minute

What does a walk-in cost your store?

For a store, likes don’t pay the bills. Footfall does. Put in what a campaign cost and the walk-ins it brought, and see what each visit and each sale really cost.

Ads, boosted posts, creators and the creative, for the campaign period.

Count only those you can tie to it: a campaign code, a WhatsApp number used only in the ads, or asking every visitor how they heard.

Optional. Within the campaign period or soon after.

Optional. What one of those customers spent, including GST.

Optional. Gross margin as a % of the bill, after GST and making charges you pass on.

How it works

  1. Cost per walk-in = campaign spend ÷ walk-ins you can tie to the campaign.
  2. Cost per sale = spend ÷ walk-ins who bought.
  3. With an average bill and your margin, the campaign’s margin is set against its cost.

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