1 Your numbers

If these are wrong, every decision below is too
- I know my real cost to acquire a customer after discounts, coupons and free shipping — not the number the ad platform shows.
  Yes No
- I know my contribution margin per order, after product cost, shipping, payment fees and returns.
  Yes No
- I know roughly what a customer is worth over 6–12 months — how often they come back, and what that is worth in margin.
  Yes No
- The revenue my ad dashboards report roughly matches what landed in the bank last month.
  Yes No
- I can name the one channel that would hurt most if it stopped working tomorrow.
  Yes No
2 Pricing & offer

The cheapest growth lever you have
- My price was set from margin and positioning — not by matching the cheapest competitor.
  Yes No
- I know how much revenue I give away in discounts every month, as a number.
  Yes No
- Customers have a reason to buy now that is not a discount.
  Yes No
- My best-selling product is also one of my most profitable ones.
  Yes No
- I have tested a price increase, a bundle or a bigger pack size in the last 12 months.
  Yes No
3 Creative & message

Moves cost per sale more than any bid
- A stranger can tell what I sell, and why it is different, within three seconds of my ad.
  Yes No
- Every live campaign gets fresh creative at least every two weeks.
  Yes No
- I know which angle is working — the reason to buy — not just which individual ad.
  Yes No
- My ads answer the top three objections people raise in DMs, comments and reviews.
  Yes No
- Tired ads are switched off on a schedule, before costs start climbing — not after.
  Yes No
4 Website & checkout

Where paid traffic quietly dies
- My product page loads in under three seconds on a mid-range phone on mobile data.
  Yes No
- Price, delivery time and the returns policy are visible without scrolling.
  Yes No
- I know at which step people drop off between the product page and a completed payment.
  Yes No
- Purchase tracking fires once per order — no double counting, no missing orders.
  Yes No
- Every payment method my customers expect is there — UPI, cards, and COD if my category needs it.
  Yes No
5 Offline, retention & systems

What a purely digital plan misses
- I have a plan for at least one offline channel — retail, events, distributors, or deliberate word of mouth.
  Yes No
- Past customers hear from me at least once a month, on WhatsApp, email or SMS.
  Yes No
- Comments, DMs and reviews get a reply within one working day — someone owns that job.
  Yes No
- Each number in section 1 has an owner other than me, with a written target (a KPI).
  Yes No
- The decisions I make every week have a written rule (an SOP), so they no longer need me in the room.
  Yes No

How it works

The statements are the Growth Leak Checklist, word for word, in five sections of five.
Each “yes” is a tick. Every “no” is a leak.
If any of section 1 (your numbers) is a “no”, that is where to start: without honest numbers you cannot tell whether a fix anywhere else worked. Otherwise, start with the section with the fewest ticks.

More free tools

[ Real CAC Calculator ] Ad spend ÷ orders, corrected for discounts, shipping, RTO and returns.
[ Break-even ROAS Calculator ] The ROAS below which every order loses money, with GST and returns counted.
[ Customer Lifetime Value Calculator ] What a customer leaves you over 12 months, and the month they pay back what they cost.
[ Ad Budget Planner ] From a revenue target to the monthly and daily ad budget, checked against your margin.
[ Creatives-per-Month Calculator ] New ads a month for your budget, audience and testing plan.
[ MRP & Channel Margin Calculator ] MRP minus GST and every channel margin: what your brand receives per unit.
[ Rebrand or Reposition? ] Twelve signs: a clearer position, a new identity, or not a brand problem at all.
[ Influencer vs Meta Ads Calculator ] A creator post against your Meta ads: cost per view, per engagement and per order.
[ Discount Impact Calculator ] The extra orders a discount needs just to earn the same profit.
[ Cost per Walk-in Calculator ] For stores: the cost of each walk-in and each sale a campaign brought in.
[ Founder Bottleneck Score ] Twelve questions: how much runs on a system, and what to hand over first.

Want someone to look at the real numbers with you?

The free growth audit works through your own ad accounts and order data, and ends with a written note on what to fix first.

Get a free growth audit

1 Your numbers

2 Pricing & offer

3 Creative & message

4 Website & checkout

5 Offline, retention & systems

How it works

More free tools

Want someone to look at the real numbers with you?